5 Tips to Safeguard Your Online Jewelry Purchase

Purchasing jewelry online offers may advantages to purchasing at a local store, the biggest being that you can save a ton of money. When purchasing diamond jewelry online you should feel safe and secure about the retailer you're purchasing with and the transaction security. There are simple precautions you can take to safeguard yourself against not-so-honest online retailers and ensure you get exactly what you paid for. Below are 5 simple methods to ensure a safe experience when buying diamond jewelry online:

1- Know the exact details of the item you are purchasing. Many online jewelry retailers do not provide all necessary information about the diamond jewelry they are selling. If they don’t state every piece of information such as the metal type and diamond quality, you may not end up with the item you believe you are purchasing.

2- Be sure to examine the Return Policy closely and ensure you can return the item even if you just don’t like it. Some online retailers only allow returns if the item is damaged, some charge a restocking fee and many online retailers will only provide 5-7 days to return the ring.

3- What happens if a diamond falls out 2 days after you receive the jewelry? Make sure the company offers some sort of free protection plan or warranty to cover situations such as this.

4- Check if the company belongs to any industry organizations or the Better Business Bureau. Any reputable jewelry retailer will have membership to jewelry organizations and nearly all legitimate online retailers will belong to the BBB.

5- Make sure the site is secure, uses SSL encryption software and has a privacy policy in tact. They should state clearly that they do not share or sell your personal information with any outside sources.


Purchasing jewelry online can save you a lot of money and afford you a beautiful piece of jewelry. Be cautious and follow the above practices and you should have a safe online shopping experience!